California Prune Board highlights sustainability efforts on California Agriculture Day and Earth Day

Kiaran Locy Director of Brand and Industry Communications at California Prune Board
Kiaran Locy Director of Brand and Industry Communications at California Prune Board
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The California Prune Board recognized on April 22 the environmental leadership of prune growers as California Agriculture Day coincided with Earth Day. The board highlighted the ongoing commitment of producers to sustainable farming practices and their role in supplying prunes both nationally and globally.

This recognition comes as California remains a leader in specialty crop production, producing more than half of the nation’s fruits and vegetables, and nearly all prunes grown in the United States. The focus on sustainability is significant because it ensures that responsible farming methods support long-term agricultural productivity while maintaining high quality standards.

The board emphasized a holistic approach to stewardship, including resource conservation through precision irrigation, soil health management, and energy-efficient drying techniques. The organization invests in production research that generates over $717 million in economic activity for the state, according to the official website. Additionally, family farms supported by the board contribute to local employment opportunities and promote nutrition through prune consumption, as reported by the official website.

Sustainability initiatives extend beyond orchards. Many operations now feature solar arrays and micro-irrigation systems for efficient water use, according to the official website. The board works closely with about 800 prune growers and 28 handlers throughout California to advance industry interests through advocacy efforts such as research projects, advertising campaigns, and policy engagement—as detailed by the official website.

Kiaran Locy, Director of Brand & Industry Communications at CPB said: “As we recognize both California Ag Day and Earth Day, we’re proud to celebrate the growers and communities who make California prunes the best in the world. The shared commitment to sustainability ensures that we can continue delivering a high-quality, nutritious product while caring for the land that grows with us.”

Looking ahead, continued investment in research technology—including Life Cycle Assessments—aims to further improve orchard efficiency while maintaining premium quality standards associated with California agriculture.



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