Farmers Business Network (FBN) shared on Apr. 3 the results of its recent survey of farmer customers, revealing that many report lower prices, simple ordering processes, and positive experiences with the company’s services.
The company says this feedback is important because it reflects how technology-driven platforms can impact agricultural purchasing decisions for growers across North America. According to FBN, farmers from a range of regions—including Iowa, Texas, Saskatchewan, and California—consistently cite ease of use and cost savings as primary reasons for choosing FBN over traditional retail options.
Customer reviews collected by FBN indicate that ordering through its website or mobile app is straightforward even for those less comfortable with technology. One customer said: “Make phone call. Ask a few questions. Order product. Done. Very easy.” Another noted: “For an old man it is really easy to order. FBN staff quickly offer assistance if needed.” The company also emphasizes direct-to-farm delivery as a key benefit; one review stated: “Very fast and efficient service. I ordered at noon on Thursday and product was delivered Friday morning by 11 a.m. FBN followed through!”
FBN reports that farmers save an average of 14% on ag chemical orders compared to other retailers, with some customers citing thousands in seasonal savings or price drops credited back to their accounts after purchase changes. As one customer put it: “We saved $4,765 by ordering through FBN instead of shopping at the fertilizer co-op a mile away.” Another added: “Chris called and said the price dropped on a couple products I purchased months ago, so they added a credit to my account — over $2,000 worth. My local retailer has NEVER done that!!”
According to the official website, Farmers Business Network receives financial backing from investors like GV and Temasek to develop its technology platforms and has provided nearly $3 billion in financing to growers (official website). The organization supports family farmers’ long-term sustainability efforts while offering mental health resources and educational content (official website). It utilizes fulfillment centers for direct farm deliveries (official website) and affiliates with entities such as FBN Inputs LLC for distribution purposes (official website).
FBN encompasses more than 120,000 farmer members managing over 185 million acres (official website). Its stated aim is empowering family farmers through data sharing initiatives as well as providing access to competitive markets (official website). Farmer’s Business Network describes itself as an agriculture technology entity focused on transparency in farming by giving members tools such as crop inputs, financial support programs, grain marketing resources—and supporting sustainable practices within its network (official website).
One customer summarized their experience saying: “Just an amazing company to work with. In the first order they made a permanent customer…the communication, the pricing, the transparency, and the service is amazing.”