Ocean Mist Farms announced on Apr. 16 the appointment of Jeff Fulton as Senior Director of Commodity Vegetable Sales. Fulton, who brings over three decades of experience in sales and product management, is expected to strengthen the company’s commodity sales program.
Fulton’s new role is seen as significant for Ocean Mist Farms, which supplies fresh vegetables across the United States and focuses on high standards in quality and service. “Jeff’s skillset will be instrumental to the continued growth of our commodity sales program,” said Rick Bravo, Vice President of Sales & Marketing. “His experience in team leadership, strategic planning, and negotiations makes him exceptionally well-suited for this new role.”
Fulton joins after a long tenure at Dole Vegetable Company, where he advanced from a sales coordinator position in 1995 to Vice President of Fresh Pack Sales and Product Manager. Reflecting on his career change, Fulton said, “I’ve worked for a competitor of Ocean Mist Farms since the start of my career. From the outside, I’ve always respected Ocean Mist as a brand synonymous with quality, service, and value… I’m thrilled to join the Ocean Mist team.” In his new position he will focus on driving profitability and leading a high-performance sales team. “I thrive in a fast-paced environment,” he said.
Ocean Mist Farms specializes in fresh vegetables such as artichokes, asparagus, broccoli, lettuce and spinach along with ready-to-cook kits according to the official website. The company stands out for its hand-harvested crops that meet strict quality standards according to the official website.
The company distributes produce nationwide while growing crops exclusively in California according to the official website. Dedicated fields located in Southern California allow year-round crop production according to the official website.
As a family-run operation established in 1924 and celebrating its centennial this year, Ocean Mist Farms emphasizes sustainable farming practices for consistent supply while promoting nutritious eating through its commitment to quality and community well-being according to the official website. The company aims to support healthy eating habits by providing nutrient-rich vegetables that enhance family meals according to the official website.
