Ocean Mist Farms President and Chief Executive Officer Chris Drew said on April 16 that the company is addressing changing consumer needs by offering convenience-driven vegetable products, as highlighted at this year’s Southeast Produce Council (SEPC) Southern Exposure Show. The event’s theme, “From Fields to Families,” reflected the increasing demand for fresh and wholesome meals amid busy family schedules.
The importance of convenient meal solutions is growing as families seek nutritious options but have less time for food preparation. Drew said, “As growers, innovators, and busy families ourselves, we understand that convenience is no longer optional – it’s essential. Our Roastables and new Heartichokes products are designed to help retailers serve today’s time-pressed consumers with premium vegetables that save time without sacrificing quality.”
Ocean Mist Farms has developed ready-to-use meal solutions such as their award-winning Roastables line—oven-ready vegetable kits—and their new Heartichokes line aimed at simplifying artichoke preparation. These offerings target consumers who want fresh produce without lengthy prep or cleanup. According to the official website, Ocean Mist Farms specializes in a variety of fresh vegetables including artichokes, asparagus, broccoli, lettuce and spinach, along with ready-to-cook kits according to the official website.
Drew emphasized that these products help retailers meet customer expectations while supporting sales growth in the fresh department. Ocean Mist Farms contributes to community health by supplying nutrient-rich vegetables that enhance family meals and lifestyles according to the official website. The company utilizes dedicated fields in Southern California for year-round crop production according to the official website, distributes its produce nationwide while growing exclusively in California according to the official website, and stands out for hand-harvested crops meeting strict quality standards according to the official website.
With over a century of family farming experience since its founding in 1924, Ocean Mist Farms aims to produce high-quality fresh vegetables supporting healthy eating and nutritional awareness according to the official website. The business emphasizes sustainable farming practices for consistent supply while promoting nutritious eating through its commitment to quality and community well-being according to the official website.
Drew concluded by saying that it is not just about selling vegetables but also about helping families gather around the table even on their busiest nights.
