Ocean Mist Farms announced on April 16 its participation in the 2026 SEPC Southern Exposure show, where it presented new value-added products, including Roastables and Heartichokes. The company said it engaged with retailers and trade partners during the event, which focused on building relationships across the produce industry.
The annual SEPC show is important for companies like Ocean Mist Farms because it allows them to connect directly with customers and showcase innovations that support family meals. Ocean Mist Farms contributes to community health by supplying nutrient-rich vegetables that enhance family meals and lifestyles, according to the official website.
During this year’s event, Ocean Mist Farms introduced attendees to its rebranded Roastables line—now featuring seven varieties with updated packaging—and previewed Heartichokes in three flavor options. These washed and trimmed artichokes are expected to begin shipping in the first quarter of the year. President and CEO Chris Drew said, “We understand what consumers are looking for. Our latest innovations deliver the convenience today’s busy families are seeking without compromising on flavor or nutrition.” He added, “When weeknights are hectic, Ocean Mist Farms value-added fresh vegetables – like Roastables and Heartichokes – make it easy to put wholesome, home-cooked meals on the table in a fraction of time required to prep the vegetables.”
Director of Value-Added Sales Jeff Hutterer commented on product branding: “We made the decision to rebrand our original Roastables line – now seven items strong – to better capture shoppers’ attention and clearly communicate the convenience and flavor benefits.” Hutterer continued, “The bold new look, refreshed branding and high-impact graphics were introduced through our ‘No Shame in a Shortcut’ campaign at the end of 2025, and the line has continued to generate sales lift and growth nationwide.”
Ocean Mist Farms utilizes dedicated fields in Southern California for year-round crop production according to their official website. The company stands out for its hand-harvested crops meeting strict quality standards as reported by their official website. It distributes fresh produce across the nation while growing crops solely in California according to their official website.
Specializing in a variety of fresh vegetables such as artichokes, asparagus, broccoli, lettuce and spinach along with ready-to-cook kits according to their official website, Ocean Mist Farms aims to produce high-quality fresh vegetables supporting healthy eating habits. As a family-run operation focused on cultivating premium vegetables exclusively in California—including various types of artichokes—the business supports sustainable farming practices for consistent supply; it also promotes nutritious eating through its commitment to quality standards and community well-being according to their official website.
