Sunkist Growers Inc. is presenting new citrus programs and retail initiatives at the IFPA 2025 event in Anaheim. The cooperative is highlighting its long-standing presence in the citrus industry and its commitment to both its growers and broader community causes.
At Booth 3039, Sunkist is featuring the return of its Power with the Pink Orange campaign, a partnership with the National Breast Cancer Foundation (NBCF). The initiative focuses on specialty Cara oranges and aims to support individuals affected by breast cancer. This year’s program includes special pink ribbon packaging, educational resources, and new tools for retail storytelling. There is also an optional matching program for retailers to further contribute to the cause.
“Purpose is at the core of everything we do, and flavor is what brings people to the table,” said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers. “We’re proud to showcase the impact of our growers, our community partnerships, and of course—our Caras, just in time for the peak of the California citrus season.”
Recent data shows a 29 percent increase in Cara orange sales compared to last year, with sales of 3-pound Cara bags up by 12 percent. Sunkist continues to lead in total Cara volume and 3-pound bag sales.
Visitors at the booth can sample recipes using Sunkist citrus from local foodservice partners. The display also introduces an expanded Holiday Citrus toolkit with redesigned Navel orange cartons and merchandising options intended to make seasonal promotions more accessible for retailers.
At Booth 2097, Sunkist is showcasing its Cali Mandarins, which are grown exclusively in California. According to a recent study commissioned by Sunkist, most consumers rated Cali Mandarins as sweet and easy to peel. Almost 90 percent preferred them over other brands they typically buy, and 93 percent expressed intent to purchase again. Shoppers also noted that the packaging was distinctive and easy to locate.
The new Seasonal Star campaign aims to attract families and encourage repeat purchases through kid-friendly branding and flexible merchandising options.
“Our Seasonal Star campaign for mandarins was built to meet shoppers where they are—driving trial through in-store activations and turning that into repeat purchases with a great-tasting product. We are excited to bring our Sunkist Cali Mandarin character to life with our retailers and our consumers,” added Howard.
Retailers interested in learning more about these programs are encouraged to contact their Sunkist sales representative.
