This holiday season, global wine consumption is experiencing a decline, according to experts at the University of California, Davis. The decrease in demand for wine is attributed to a combination of factors that have created significant challenges for the industry.
On a recent episode of Unfold, Daniel Sumner, an agricultural economist with the UC Davis Department of Agricultural and Resource Economics, and Ben Montpetit, microbiologist and chair of the UC Davis Department of Viticulture and Enology, discussed the underlying causes behind this trend. They explored what these changes mean for grape growers and questioned whether wine will maintain its traditional presence during holiday celebrations.
The discussion highlighted how the current situation differs from previous fluctuations in wine sales. The convergence of various issues has resulted in conditions not seen by the industry in recent memory.
Listeners interested in learning more about UC Davis’s involvement in wine sales can visit Hilgard631.org for additional information.
